About Us

What Makes US Different?

The team at Maxima Training & Development exists to help you maximise your true business potential.

The team at Maxima Training & Development exists to help you maximise your true business potential.

Because much of our work requires writing bespoke programmes solving specific client needs, flexibility and creativity have become major strengths at Maxima. We work with our clients across all aspects of their business to refine their skills and improve their results.

Sometimes, it requires a more holistic approach to improve performance and service delivery to staff. Maxima have worked with a wide range of businesses to develop people potential, refine business practices and re-focus teams on sales and business development. This means working closely with the organisation, re-defining operating procedures, removing barriers to effective staff performance and changing goals and targets. It means making change work for you.

95% of all our business, since formed Maxima in 1995, has been the result of personal recommendation. We are people first and put people first, believing that your team is the key to your business success. Investment in your people is investing in your success!

Our delivery is described by our client’s as motivational, inspiring, energetic, full of humour and focused on achieving results. Using different techniques and practices to enhance the learning experience, our delegates both enjoy and retain more of their learning experience. We also value measurement and feedback at Maxima, and work with our clients after the implementation to review progress and success.

If you feel we can help you and your organisation, then the starting point is a briefing from which we will produce clear proposals designed to help you achieve your goals. We produce these proposals free of obligation.

If you would like to discuss ways of unlocking your business potential, please contact us.

Meet The Team -

Martin Pepper FlnstSMM

Martin is the Managing Director of Maxima Training & Development. Martin has held Senior Management positions in the airline and hospitality industries and was Director of Sales Training & Business Development World-wide for Forte Hotels before founding Maxima in 1995.

Valued by clients for his experience, down to earth approach, fast pace, understanding of business reality, humour and his ability to communicate in a motivational style that makes people want to take action.

Martin has been made Fellow of the Institute of Sales and Marketing in recognition of his outstanding contribution in developing sales people.

Martin is a sought-after conference speaker on a range of subjects related to developing people to develop business.

He is a qualified trainer and coach through the CIPD and a licensed Insights Discovery Practitioner.  A life-long learner, Martin has resisted the temptation to complete a PHD on the basis that no one would take a Doctor Pepper seriously!

Contact Martin Pepper
[email protected]
01403 733337

Wendy Clark

Wendy is a Director and co-founder of Maxima Training & Development.

Wendy has worked in retail, advertising, event management, catering and hotels where she became a Director of Sales.

Wendy started her first business, Positive Projection, before co-founding Maxima Training in 1995, specialising in coaching individuals and teams to maximise their personal and team brand, her work has been featured in the Sunday Times business section. 

Wendy is valued by clients for her experience, humour, honest approach, real world thinking, excellent communication skills and her ability to inspire people to maximise their personal brand. 

Wendy is a sought-after Executive coach and is retained by many Senior Manager and their teams. 

Wendy is a qualified trainer and coach through the CIPD, a licensed Insights Discovery Practitioner, a licensed Clarity 4D practitioner and a qualified personal brand Consultant. Wendy has also successfully completed an advanced Practitioner Diploma in Executive Coaching. 

Contact Wendy Clark 
[email protected]
01403 733337

Sue Pepper

Sue is a Director and founding member of Maxima Training and runs all our finance and administration. Sue has worked in estate agency, legal services, financial services and recruitment.

Contact Sue Pepper 
[email protected]
01403 733337

Where We Work

We work where-ever you need us to work.

To date we have worked in over 30 countries on 4 continents. Martin thinks he holds some kind of record having worked on a project in Cairo for 8 days and not having the time to see the pyramids.

We have worked with over 1,000 companies and estimate that since 1995 we have worked directly with over 50,000 people helping them to be the best they can be.

Many of our clients are hotel companies, but we also work with restaurants, high end retail, contract catering, health care, manufacturing, financial services, entertainment, stadia, royal palaces, event management, travel services, universities, distribution, airlines, pharmaceuticals and many more. As you can see, we have been able to apply ourselves to many industries and have gained great experience as a result.

What our Client's Say

At Maxima, client confidentiality is everything. We work with many clients at a strategic level and are trusted with much commercially sensitive information. To that end, we have taken the decision not to list every blue-chip company we have worked with on our website hoping to impress potential clients even though it is a very impressive list. We can supply references on request. We would like you decide to use us based on meeting your needs in a proposal, rather than what we may have done for someone else.

Below are some of the many endorsements we have received from clients.

Maxima have worked with us for a number of years, always with excellent results. They generate the respect of Managers and employees of the business, and always adds value to the business whilst working within the framework and strategic objectives of the business. End-result, an improved financial return for the business.

Danny Pecorelli MD Exclusive Hotels and Venues

Martin and Wendy have provided our sales teams and account managers with innovative, pragmatic and effective tools and techniques to improve personal sales effectiveness and strategic client relationships. The style of the training is dynamic and interactive and extremely well received.

Michele Moore when Head of L&D Elior UK

As a coach, Martin is supportive and encouraging and asks all the right questions. He has an uncanny knack for balancing an individual employee’s need to feel that he is completely on their side with the overall needs of the business. As a trainer / facilitator, Martin is highly disciplined about ensuring that agreed objectives are met in a timely manner. He draws upon a wealth of professional experience, and challenges where necessary, but always maintaining excellent rapport with the group he is working with. I have no hesitation in highly recommending Martin and look forward to working with him again in the future.

Claire Tinkler HR Business Partner Accenture

Join The Team

We are looking to expand soon. If you have talent, drive, determination and a passion for developing people, then send your CV to [email protected]